Title: Mushroom Expert
Location: Easley, SC
Establishment: Mushroom Mountain
Why he's a big deal: He is the owner of Mushroom Mountain, a research farm, laboratory, and educational center that focuses on organic mushroom farming. Tradd spends his days cloning and growing wild mushrooms, training and supplying area mushroom growers, developing a mushroom beer, and lecturing nationwide on the benefits of mushrooms.