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Celebrate the EUPHORIA of Food


Photography by Stephen Stinson

Platinum-selling singer and songwriter Edwin McCain and restaurateur Carl Sobocinski had four goals in mind when creating their weekend-long food and music extravaganza: 1) create a destination event where food, wine and music lovers could untie, 2) highlight the Culinary and Art Communities of Upstate South Carolina, 3) increase awareness and visitors in Greenville, South Carolina, 4) raise money and give back to charitable organizations in the community. Euphoria in Greenville, South Carolina manages to do all that and more.

Since 2006, thousands of people from all over the South, as well as the rest of the country, flock to Greenville for one of the area’s premier food and music events. Exclusive tastings, cooking demonstrations, wine-pairing dinners mingle perfectly with live music entertainment during this highly anticipated weekend. While Euphoria kicked off yesterday, you have plenty of time between now and the end of Sunday night to enjoy the plethora of events and happenings of the festival.Look for special celebrity chefs, master sommeliers, and recording artists while you indulge in fine wines and scrumptious food. Settled in the foothills of the Blue Ridge Mountains, Greenville is the ideal setting for a celebration such as Euphoria. Take time to wander around the charming downtown and learn what makes this city so special. You’ll also be pleased to know that the proceeds from the weekend’s event go to Local Boys do Good, a 501 (c)(3) created to benefit local non-profit organizations.To find out more about the weekend, donations, and to purchase tickets, visit their website.

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