A lot of bartenders refer to the Negroni as the push into the rabbit hole of craft cocktails. Don’t think you “like” craft cocktails? A bartender is liable to slide this refreshing mix of equal parts gin, Campari, and vermouth your way to change your mind.
Developed in Italy when a count named Negroni (really) wanted something stronger than soda water in his Americano, it’s a summer classic. For many sippers, it opens up a world of vermouths, aperitifs, and gin drinks that don’t taste like “I’m drinking a pine tree” (I don’t know how many times I’ve heard this). And even if it doesn’t, the balanced nature of this cocktail is a good way to start the summer.
If you’re open to ordering one from your favorite watering hole, next week would be the time to do it. June 1-7 is Negroni Week.
Negroni Week launched in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. From 2013 to 2014, Negroni Week grew from more than 100 participating bars to more than 1,300 participating bars around the world and more than $120,000 raised for charities.
What is so fun about Negroni Week—besides, well, negronis—is that each establishment participating gets to choose its own charity, thus helping dollars stay in local communities. That kind of fun for a cause warrants a toast … Wait, we got that.
CAMPARI INSPIRATIONS /// The Old Pal / Como La Flor / Skip the Fishing and Just Go for the Fishing Journal