Employment

Tell Us What You Can Bring to TLP’s Table

Thank you for your interest in joining the Local Palate team.

We look forward to hearing from you!

Digital Marketing Manager

The Digital Marketing Manager oversees all digital communications for TLP including: 

• Management and execution of all social media for The Local Palate and The Local Palate Marketplace:
  • Manage social media including Facebook, Twitter, Instagram, Pinterest, and emerging social media platforms and digital trends, including “Shop” capabilities 
  • Establish and hit goals for growing followers and increasing engagement on all channels 
  • Optimize our social content as well as grow our reach and engagement; write compelling social copy in the TLP voice; select and format imagery for each post, including but not limited to video
  • Submit previews and/or collabs for Marketplace vendor or sponsor approval and make any necessary edits
  • Engage on all apps (responding to comments/messages, liking photos, following relevant accounts, etc. to grow the account)
  • Continuously provide updated copy and new imagery for paid social campaigns; develop ongoing e-commerce campaigns in coordination with Digital Editor 
  • Plan and coordinate giveaways
  • Strategize and execute new brand-optimizing social media campaigns, such as influencer take overs, exclusives, video, etc. 

• Management and execution of all e-newsletters:
  • Maintain content and production schedule for multiple e-newsletters
  • Produce all newsletters including designing templates; building weekly newsletters; writing or assigning copy and securing images; reviewing with appropriate team members, sponsors, vendors prior to sending; scheduling/sending 
  • Oversee growth of new e-newsletter products, including the addition of multiple regional options
  • Confirm sponsored newsletters ensuring all contracted digital elements are delivered and reported
  • Establish and hit goals for growing subscriber audience through all e-newsletters

• General marketing support for the Director of Sales & Marketing including producing regular reports on all metrics; creating surveys for subscriber base to gather demographic and audience information; generating ideas for new sales opportunities 

Qualifications 

The ideal candidate has a passion for sharing stories, an appreciation for good food, and an excitement for growing an established media brand. 

• 3 years of experience managing professional social media account(s)
• Proven track record for social media growth and engagement with an established brand 
• Proficiency in all social media platforms, including all capabilities (Live, Stories, design-enhancing apps, including Canva) 
• Experience working in MailChimp, Later, Adobe products, and all social media platforms 
• Graphic design experience a plus
• Located in Charleston, SC 

Advertising Sales Executive

The Local Palate magazine is seeking a seasoned, talented, and enthusiastic Advertising Sales Executive. Candidates to be considered must possess a minimum of three years experience in an account executive or sales management role, understand how to sell print, digital, event partnerships and sponsorships. Client relationships within the travel and tourism, consumer products, luxury, shelter, and culinary space will be given priority. Individual must have the ability to plan for the larger picture while prioritizing immediate tasks, be an adept multi-tasker with proven communication and sales skills, and be highly motivated and deadline-driven. Experience in the tourism (CVB) world is a plus; an understanding of Southern food culture is essential. 

Responsibilities:

• Present, promote and sell products/services using solid arguments to existing and prospective customers
• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
• Establish, develop and maintain positive business and customer relationships
• Reach out to customer leads through cold calling
• Expedite the resolution of customer problems and complaints to maximize satisfaction
• Achieve agreed upon sales targets and outcomes within schedule
• Coordinate sales effort with team members and other departments
• Analyze the territory/market’s potential, track sales and status reports
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keep abreast of best practices and promotional trends
• Continuously improve through feedback

Requirements:

• Proven ability to generate revenue across multiple media platforms
• Great drive and enthusiasm
• Ability to travel
• Deal oriented
• Independently motivated, but with a collaborative spirit
• Culinary familiarity
• Consistently meets or exceeds goals
• Proven understanding of effective budgeting, marketing, and business plans
• Detail-oriented and deadline savvy
• Excellent interpersonal, communication, and presentation skills
• Public speaking prowess
• Superior writing skills
• Flexible, with excellent time-management skills

Freelance Graphic Designer

The Local Palate is seeking a remote, part-time, freelance Graphic Designer who possesses strong graphic design and photography skills and has 5+ years of print magazine experience. This role will report to the Publisher, Editor-in-Chief, and Art Director, and will work closely with the art, editorial, marketing, sales, and digital teams to ensure visual continuity for partnered and advertorial print pieces, effectively and efficiently. We are seeking a candidate to take on 5 to 8 projects per year with opportunities for more.

Responsibilities:

• Work closely with the Publisher/Sales Team, Art Director, and Editors to design and execute all aspects of partnered/advertorial content
• Collaborate with Art Director to work with TLP master templates, styles, and branded elements to craft multi-page advertorials as well as stand-alone print magazine publications to match partner/client vision and expectations while blending seamlessly with TLP house style and aesthetic. 
• Conceptualize and design layouts according to brand templates and styles for print materials
• Work with Photo Editor and Sales Team to manage photo assets, collect outsourced photography needed for publication, and to work on color corrections and image resizing as needed
• Design and create print-ready layouts, input design revisions, and prepare files for final press production
• Work with Art Director and Editorial Team to move files through editing/revision process
• Work with off-site printer to upload files, input corrections, and give final approval to all files on deadline

Projects might include:

16-page travel-focused advertorial inserts

64-page standalone destination travel guides

Timing and project scope is dependent on production / sales cycle; design time is typically 2 to 4 weeks

Requirements:

• 5+ years of print magazine Graphic Design experience
• Strong portfolio showcasing print design skills
• Proficiency in page layout, typography, editorial grids, style sheets, and templates
• Basic knowledge of photography, file sizing, image quality, and photo editing skills
• Positive attitude, strong interpersonal communication, and collaboration skills
• Well-organized, with attention to detail, good problem-solving skills, time management, and excellent communication skills
• Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) and MS Office; experience with InSite a plus

To apply, please send a resume and portfolio link to Editor-in-Chief Erin Byers Murray via the link below.