What began in Greenville, SC as an idea between a restaurateur and musician has now grown into one of the Southeast’s signature food, wine and music events. euphoria, now back for its 15th serving, has evolved into a highly anticipated four-day festival and was recently named “South Carolina’s Best Festival” by TheTravelChannel.com.

euphoria allows locals and visitors alike to gather in the heart of Greenville to celebrate and enjoy its thriving culinary and arts scene. The health and safety of guests and participants is euphoria’s number one priority, therefore people will be brought together to eat, sip, listen and learn in smaller groups this year. While the festival will look and feel very different, organizers are committed to providing an authentic euphoria experience, while still following, and even exceeding, all recommended protocols and procedures.

Tickets for the festival, set for September 17-20, 2020, are currently on sale. euphoria will host several smaller gatherings, including Lunch & Learns, Guest Chef Dinners and euphoria Classrooms, to allow for proper social distancing and other safety measures. Sunday Supper, the laid back Southern meal that serves as euphoria’s grand finale, will once again feature the South Carolina Chef Ambassadors crafting a meal made with South Carolina-grown products.

Stella’s Southern Brasserie, Oak Hill Café, Restaurant 17, Topsoil Kitchen & Market, Avenue, Jianna, Soby’s and the Loft at Soby’s, among others, will host guest chefs for seated, multi-course lunches and dinners. euphoria classroom topics will cover everything from beer & wine to barbeque and an intimate chef’s table.

It wouldn’t be euphoria weekend without a couple of Michelin-starred chefs. On Saturday night, Kyle Connaughton (Healdsburg, CA), Ryan Ratino (Washington, D.C.), and Alex Jackson (Portland, OR) will collaborate for Seeing Stars: A Michelin-starred Dinner at Soby’s New South Cuisine.

Founded in 2006, the festival has made a significant impact on Greenville’s hospitality & tourism industries, as well as its economic development and quality of life. euphoria has also funded projects for more than 40 local charities that help children, provide education through music or performing arts, and work to eliminate hunger. The festival is more determined than ever to stay focused on their mission: to shine a spotlight on Greenville’s thriving culinary scene, while also raising money to give back to the community.

To celebrate 15 years, euphoria will be highlighting the incredible culinary talent in the Upstate and across South Carolina, and dedicating the festival to the Palmetto state’s extraordinary food and music arts industries.

The current schedule for euphoria 2020 presented by Lexus is available online.

Euphoria LoftatSobys web x
Photo courtesy of euphoria.
  • location:

    Greenville, SC
  • date:

    September 17, 2020
Buy Tickets