The Shelby

Just a few blocks from the heart of Myrtle Beach is a new kind of high-rise: voco The Shelby, fresh off a full-gut $35 million renovation of three beachfront towers. The result is a charming retro space, with tasteful turquoise and flamingo-pink accents and tropical prints blended with beachy neutrals like wicker headboards, light fixtures, and ottomans. With 241 guest rooms and suites, there are plenty of options even during high season, but with a boutique vibe. Guests have access to the property’s beachfront pool, lazy river, and a lawn games area. There’s also direct ocean access, and vibrant sunrise murals make the hotel easy to spot when you’re coming back from a walk along the beach.

• On-Site Dining
  Located in the South Tower, The Palm & Pebble serves breakfast and dinner, with an all-day menu seasonally and a full bar. Find menu items influenced by New Orleans and the Caribbean as well as Carolina classics and comfort food. Start your day off with the housemade cinnamon roll and end it with the standout cocktail program.
• Neighborhood
  It’s a short walk down the beach to the SkyWheel, Boardwalk, and live music at RipTydz rooftop bar. A few blocks inland, family-owned Big Mike’s Soul Food will serve you the meat-and-three of your dreams. Or hop in the car and access family fun at Broadway at the Beach entertainment complex just minutes away.
• Amenities
  Upgrade to one of the 148 oceanfront rooms or suites, which include a private balcony and a stunning view of the Atlantic. Enjoy luxuries like Apotheke bath products and practical elements such as hydration stations for filling reusable water bottles.
• Don’t Miss
  Spend an afternoon at The Shelby Beach Club, open seasonally, with included access to the pool and lazy river, plus a tiki bar where you can order drinks like the Pink Palm with vodka, St-Germain, guava, and lime, or frozen cocktails like the Myrtle Peach with bourbon, peach, and lemon.