Florida Guide
Florida’s garnered a name for itself, but we’re here to tell you there’s a lot more to the Sunshine State. Cultural events like musical festivals abound and museums are no scarcity. Of course the beaches are a favorite, but don’t skimp on the art hubs nearby. Florida's communities and heart will no doubt captivate you.
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Florida city guides 
Fort Myers
Fort Myers’ islands, beaches and neighborhoods have a way of leaving a lasting impression. Visit and create memorable moments naturally.
Jacksonville
Think you know Florida? Think again. Welcome to historical neighborhoods, coastal beaches, surfing, arts and culture. Welcome to Jacksonville.
Miami
With celebrated museums, unforgettable beaches, and art extravaganzas, Miami ranks as one of the country's most popular tourist destinations.
Orlando
As one of the South’s emerging food destinations, this city contains several surprises as Orlando restaurants redefine modern Florida cuisine.
St. Augustine, Ponte Vedra, and Florida’s Historic Coast
Travel back in time to explore the ancient streets, castles, and architecture in quaint St. Augustine, Florida—the oldest city in America.
Tallahassee
Known as the state capital and home of Florida State University, Tallahassee is far more than a college town or stuffy legislative hub.
shop florida made
The Local Palate Marketplace is a curated destination for the South’s most distinctive food and kitchen brands - connecting customers directly with the makers behind them.
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explore florida
Partnered
Sarasota’s Coastal Dining Scene is Worth Lingering Over
Explore Sarasota’s Gulf Coast dining scene, from fresh seafood and global flavors to upscale restaurants and coastal charm.
Radar
5 New Southern Restaurants to Check Out This Spring
We gathered five new Southern restaurants that have opened their doors this spring to showcase new menus and intimate dining experiences.
Partnered
5 St. Augustine Kitchens to Know
St. Augustine, Florida, is home to a rich culinary landscape that is defined by its multicultural heritage and history.
