Florida Guide

Florida’s garnered a name for itself, but we’re here to tell you there’s a lot more to the Sunshine State. Cultural events like musical festivals abound and museums are no scarcity. Of course the beaches are a favorite, but don’t skimp on the art hubs nearby. Florida's communities and heart will no doubt captivate you.

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Fort Myers, Florida beaches

Fort Myers

Fort Myers’ islands, beaches and neighborhoods have a way of leaving a lasting impression. Visit and create memorable moments naturally.
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Jacksonville

Think you know Florida? Think again. Welcome to historical neighborhoods, coastal beaches, surfing, arts and culture. Welcome to Jacksonville.
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Miami

With celebrated museums, unforgettable beaches, and art extravaganzas, Miami ranks as one of the country's most popular tourist destinations.
A couple walks down a quiet strip in Orlando

Orlando

As one of the South’s emerging food destinations, this city contains several surprises as Orlando restaurants redefine modern Florida cuisine.
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St. Augustine, Ponte Vedra, and Florida’s Historic Coast

Travel back in time to explore the ancient streets, castles, and architecture in quaint St. Augustine, Florida—the oldest city in America.
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Tallahassee

Known as the state capital and home of Florida State University, Tallahassee is far more than a college town or stuffy legislative hub.
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shop florida made

The Local Palate Marketplace is a curated destination for the South’s most distinctive food and kitchen brands - connecting customers directly with the makers behind them.

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Image courtesy of Forrest Clonts
In the Field

A Deep Dive Into Southern Seafood

Our deep dive into Southern seafood includes Southern food markets, expert chef tips, and excursion spots to make you feel like a seafood pro.

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Getaway

7 Southern Getaways to Beat the Heat

Seek relief from the heat of the season and slow down with a few days of rest and rejuvenation at these 7 Southern getaways.

True Chesapeake Oyster Co.'s crabcake sandwich.
On the Road

5 Styles of Crabcakes To Try Across the South

Making crabcakes is a labor-intensive process, and it's done wildly different all across the Southern states.

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