On the Road

Asheville

Bold flavors defining Appalachian cuisine

The sunset terrace at the Omni Grove Park Inn is one of many places to drink in Blue Ridge Mountain views.

Nestled in a valley surrounded by the Blue Ridge Mountains, Asheville, North Carolina, is an outdoor mecca with a thriving art scene, hippie charm, and a beer culture at a fever pitch. Having evolved into a cultural hub for many award-winning chefs, makers, and small business owners—it is a top Southern destination. Asheville’s first food hall, The S&W Market, boasts affordable eats, an outdoor patio, and a taproom. Load up on sweets at Old Europe Pastries, the city's longest running cafe, with macarons, napoleons, eclairs, and tiramisu are just the start. Take a drive or hike on Blue Ridge Parkway, the country’s longest linear park, and enjoy stunning views of waterfalls before discovering its secret swimming holes. Music runs through this city’s bloodstream. Try out hand-crafted instruments or discover the area’s popular artists at music shops. Music festivals are frequent here and showcase the best and impressive variety of local talent. Find Asheville’s spirit in markets and heritage events where creativity blooms.