
Nestled in a valley surrounded by the Blue Ridge Mountains, Asheville, North Carolina, is an outdoor mecca with a thriving art scene, hippie charm, and a beer culture at a fever pitch. Having evolved into a cultural hub for many award-winning chefs, makers, and small business owners—it is a top Southern destination. Asheville’s first food hall, The S&W Market, boasts affordable eats, an outdoor patio, and a taproom. Load up on sweets at Old Europe Pastries, the city's longest running cafe, with macarons, napoleons, eclairs, and tiramisu are just the start. Take a drive or hike on Blue Ridge Parkway, the country’s longest linear park, and enjoy stunning views of waterfalls before discovering its secret swimming holes. Music runs through this city’s bloodstream. Try out hand-crafted instruments or discover the area’s popular artists at music shops. Music festivals are frequent here and showcase the best and impressive variety of local talent. Find Asheville’s spirit in markets and heritage events where creativity blooms.
plan your trip to asheville

On the Road
Road Trip along the Blue Ridge
From Asheville to Roanoke, we’ve rounded up 6 stops that will give you a taste of the Blue Ridge region.

In the Field
Green Beyond the Grandeur at Biltmore Estate
Nestled into the base of Appalachia, Asheville, North Carolina, boasts a growing interest in local foodways. The past decade has seen a boom in both the number of small farms as well as locally minded restaurants sourcing from them.[...]

Partnered
A Southern Night at the Cinema – North Carolina | Video
From welcoming people to incredible scenic beauty and savory “suppers” (not dinners), everything about North Carolina is authentic.

On the Road
Western North Carolina Road Trip
Launching from Tryon, North Carolina, a northbound road trip through the Appalachian mountains in Western North Carolina packs scenery and sport.
Dining Out
Chai Pani
Meaning “tea and water,” Chai Pani is slang for a small bite or drink–a humble moniker for the Asheville restaurant’s celebration of Indian street food.
Dining Out
Neng Jr.’s
As Asheville's first Filipino restaurant, Neng Jr.'s offers an intimate, quirky, and flavorful dining experience.
Dining Out
The Market Place Restaurant
Grab some delicious and local produce at this restaurant that focus on farm-to-table meals that answers where to eat in Asheville.
Dining Out
Table Asheville
At Table in Asheville, North Carolina, diners experience Appalachian seasonality with farm fresh ingredients and buildable menus.
Dining Out
Good Hot Fish
With fresh catches and a cheerfully classic space-- chef Ashleigh Shanti reunites with her fish frying kin at new spot Good Hot Fish.
Dining Out
Luminosa
Luminosa is a hot new spot in Asheville that marries modern Appalachian ingredients with classic Italian dishes.
Getaway
The Restoration Asheville
Inspired by the character of Asheville’s neighborhoods, The Restoration Asheville embraces its mountain home in a luxe, art-driven space.
Getaway
Chetola Resort
Think of the coziest mountain cottage—wood, stone, fireplace, soft blankets—upgrade that into a full-service hotel, this is Chetola Resort.
Getaway
Wrong Way River Lodge & Cabins
Wrong Way River Lodge & Cabins‘ 16 dainty A-frame cabins situated along Asheville’s French Broad River are a new form of rustic chic.
the latest in asheville

From the Magazine
Our 2025 Dining Guide to the South is Here!
What you’ll find here is a truly personalized list of the best dining you can find in the South right now, from the experts who know it best.

In the Field
Utopian Seed Project | Listen
Chris Smith explains the Utopian Seed Project which brings chefs, farmers, and academics together to persuade people to eat their vegetables.

At the Table
Bring on the Bologna Sandwich | Listen
Chef Colby Rasavong shares the story behind his famous "recession special" inspired sandwich.
explore nearby
On the Road
Greenville
Tucked in the folds of the Blue Ridge Mountains, Greenville has been quietly gaining momentum as a Southern food town worth knowing.
On the Road
Charlotte
Ingenuity paired with creativity is at the helm of the thriving restaurants and breweries expanding the Queen City’s culinary scene.
On the Road
Spartanburg
Bursting with charming downtowns and refreshing flavors, escape to Spartanburg, South Carolina and take time to discover new favorites.